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| Issue Date | Type | Title | Author(s) |
| 1-Jan-2020 | Article | Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis Kostopoulos, Ioannis Giovanis, Apostolos |
| 1-Jan-2017 | Book | Digital Branding Fever | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis |
| 15-Mar-2019 | Article | Do firms still need to be social? Firm generated content in social media | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis |
| 1-Jan-2016 | Conference Paper | The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Poulis, Athanasios Wood, Matthew |
| 1-Jan-2024 | Article | Enhancing brand loyalty through LGBTQ+ influencers: a study on the impact of firm-generated content in inclusive marketing strategies | Giovanis, Apostolos Poulis, Athanasios Chatzopoulou, Evi |
| 1-Jan-2015 | Conference Paper | Modeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE | Konstantoulaki, Kleopatra Poulis, Athanasios Wisker, Zazli Lily Rizomyliotis, Ioannis |
| 1-Jan-2017 | Article | Reassessing the influence of mental intangibility on consumer decision-making | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 1-Nov-2021 | Article | Sustaining brand loyalty: The moderating role of green consumption values | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis Giovanis, Apostolos |
