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- Bootstrapping 1
- Bottom-up initiatives 1
- Bounded rationality hypothesis 1
- Brand 1
- Brand augmentation 1
- Brand awareness 1
- Brand commitment paradigm 1
- Brand equity 2
- Brand evidence 1
- Brand experience 1
- Brand extensions 2
- Brand identity 1
- Brand image 1
- Brand knowledge 1
- Brand love 1
- Brand loyalty 8
- Brand name 1
- Brand performance 1
- Brand personality 2
- Brand relationship quality 2