Browsing by Subject Advertising

Showing results 1 to 2 of 2
Issue DateTypeTitleAuthor(s)
1-Jan-2017BookBusiness-to-business marketing communications: Value and efficiency considerations in recessionary timesKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
18-Apr-2019ArticleImproving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOMKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Konstantopoulou, Anastasia  Badahdah, Raghad