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Browsing by Subject
Consumer behaviour
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Showing results 1 to 4 of 4
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Issue Date
Type
Title
Author(s)
1-Sep-2021
Article
Choosing among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity
Konstantoulaki, Kleopatra
Rizomyliotis, Ioannis
Kokkinaki, F.
29-Sep-2016
Article
Determinants of consumers' behaviour toward alcohol drinks: The case of Greek millennials
Drosos, Dimitrios
Chalikias, Miltiadis
Skordoulis, Michalis
Armira, Eleni
Armira, Andrianna
15-Mar-2019
Article
Do firms still need to be social? Firm generated content in social media
Konstantoulaki, Kleopatra
Poulis, Athanasios
Rizomyliotis, Ioannis
1-Aug-2022
Article
Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach
Konstantoulaki, Kleopatra
Magrizos, Solon
Rizomyliotis, Ioannis
Giovanis, Apostolos
