Browsing by Subject Entertainment

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Issue DateTypeTitleAuthor(s)
1-Sep-2022ArticleOn the Determinants of Online Short Videos' Effectiveness Relative to Parents' Attitudes, Behavioural Intentions and Consideration of AlternativesKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Lionakis, Konstantinos  Chen, Yiheng