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New service development
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Issue Date
Type
Title
Author(s)
1-Sep-2017
Conference Paper
Involving customers in new service development: past, present and future
Giovanis, Apostolos
Athanasopoulou, Pinelopi
Tsoukatos, Evangelos
Karounis, V.
1-Jan-2021
Article
The Use of Social Media in the Marketing Strategy of Service Firms
Giovanis, Apostolos
Athanasopoulou, Pinelopi
Ioakimidis, Marilou
