Browsing by Subject Promotional activities

Showing results 1 to 1 of 1
Issue DateTypeTitleAuthor(s)
1-Aug-2018ArticleReassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvementKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis