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Purchase intention
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Issue Date
Type
Title
Author(s)
1-Jan-2021
Article
Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention
Konstantoulaki, Kleopatra
Rizomyliotis, Ioannis
Zafeiriadis, Dimitrios
Giovanis, Apostolos
1-Mar-2024
Article
Social Media Influencers’ Credibility and Purchase Intention: The Moderating Role of Green Consumption Values
Rizomyliotis, Ioannis
Konstantoulaki, Kleopatra
Giovanis, Apostolos
