Event 35th European Marketing Academy Doctoral Colloquium (EMAC) "Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics", 23-26 May 2006, Athens, Greece

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35th European Marketing Academy Doctoral Colloquium (EMAC) "Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics", 23-26 May 2006, Athens, Greece