Journal Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

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Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Journals Publications
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Results 1-6 of 6 (Search time: 0.008 seconds).

Issue DateTypeTitleAuthor(s)
11-Jan-2017Book ChapterAchieving Advertising Effectiveness Through InnovationKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
228-Jun-2017Book ChapterBusiness-to-Business Marketing Communication During RecessionKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
328-Jun-2017Book ChapterBusiness-to-Business Print Ad Effectiveness: Some Empirical EvidenceKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
428-Jun-2017Book ChapterThe Current Media Landscape in Business-to-Business MarketsKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
528-Jun-2017Book ChapterThe Significance of Business-to-Business MarketingKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
628-Jun-2017Book ChapterWhat Is Next for Business-to-Business Marketing Communication?Konstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis