Journal Proceedings of the 44th European Marketing Conference (EMAC)

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Proceedings of the 44th European Marketing Conference (EMAC)

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Issue DateTypeTitleAuthor(s)
11-Jan-2015Conference PaperModeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAEKonstantoulaki, Kleopatra  Poulis, Athanasios  Wisker, Zazli Lily  Rizomyliotis, Ioannis