Journal Proceedings of the 44th European Marketing Conference (EMAC)

Name
Proceedings of the 44th European Marketing Conference (EMAC)

Journals Publications
(All)



Results 1-1 of 1 (Search time: 0.002 seconds).

Issue DateTypeTitleAuthor(s)
11-Jan-2015Conference PaperModeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAEKonstantoulaki, Kleopatra  Poulis, Athanasios  Wisker, Zazli Lily  Rizomyliotis, Ioannis