Journal Australasian Marketing Journal

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Australasian Marketing Journal

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		Issue Date	Type	Title	Author(s)
	1	1-Aug-2018	Article	Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement	Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis