Journal Australasian Marketing Journal

Name
Australasian Marketing Journal

Journals Publications
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Results 1-1 of 1 (Search time: 0.002 seconds).

Issue DateTypeTitleAuthor(s)
11-Aug-2018ArticleReassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvementKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis