Journal Review of Marketing Science

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Review of Marketing Science

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		Issue Date	Type	Title	Author(s)
	1	1-Sep-2021	Article	Choosing among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity	Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kokkinaki, F.
	2	1-Sep-2022	Article	On the Determinants of Online Short Videos' Effectiveness Relative to Parents' Attitudes, Behavioural Intentions and Consideration of Alternatives	Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Lionakis, Konstantinos Chen, Yiheng