Journal Review of Marketing Science

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Journal Description

Name
Review of Marketing Science

Journals Publications
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Issue DateTypeTitleAuthor(s)
11-Sep-2021ArticleChoosing among Alternative Brands: Revisiting the Way Involvement Drives Consumer SelectivityKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kokkinaki, F. 
21-Sep-2022ArticleOn the Determinants of Online Short Videos' Effectiveness Relative to Parents' Attitudes, Behavioural Intentions and Consideration of AlternativesKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Lionakis, Konstantinos  Chen, Yiheng