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| | Issue Date | Type | Title | Author(s) |
| 21 | 1-Jan-2018 | Article | Antecedents of customer loyalty in the mobile telecommunication market. A cross-cultural investigation | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kaminakis, Kostas Giovanis, Apostolos Papastathopoulos, Avraam |
| 22 | 28-Jun-2017 | Book Chapter | Business-to-Business Print Ad Effectiveness: Some Empirical Evidence | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 23 | 28-Jun-2017 | Book Chapter | The Significance of Business-to-Business Marketing | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 24 | 28-Jun-2017 | Book Chapter | What Is Next for Business-to-Business Marketing Communication? | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 25 | 28-Jun-2017 | Book Chapter | The Current Media Landscape in Business-to-Business Markets | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 26 | 28-Jun-2017 | Book Chapter | Business-to-Business Marketing Communication During Recession | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 27 | 1-Jan-2017 | Article | Reassessing the influence of mental intangibility on consumer decision-making | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 28 | 1-Jan-2017 | Article | Sponsoring sports teams with low media exposure: An exploratory investigation on small and medium sized B2B firms | Kallandranis, Christos Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Giovanis, Apostolos Conti, Vittorio |
| 29 | 1-Jan-2017 | Conference Paper | Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions | Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Poulis, Nasos Carnevale, Paola |
| 10 | 1-Jan-2017 | Book | Business-to-business marketing communications: Value and efficiency considerations in recessionary times | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 11 | 1-Jan-2017 | Book | Digital Branding Fever | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis |
| 12 | 1-Jan-2017 | Book Chapter | Achieving Advertising Effectiveness Through Innovation | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 13 | 1-Jan-2017 | Conference Paper | Corporate Social Responsibility Across Cultures: Do All Fans Care The Same? | Konstantoulaki, Kleopatra Magrizos, Solon Kostopoulos, Ioannis Rizomyliotis, Ioannis Anagnostopoulos, Christos |
| 14 | 28-Jun-2016 | Conference Paper | Female Self-Gifts Buying Behaviour: Impulse Purchase and Product Involvement | Konstantoulaki, Kleopatra Mai, Li - Wei Kemp, Laurence |
| 15 | 1-Jan-2016 | Conference Paper | Enhancing the Performance of Service Providers in Emerging Markets: An Empirical, Cross-Cultural, Multi-Group Investigation of Customer Loyalty in the UAE Mobile … | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kaminakis, Kostas Papastathopoulos, Avraam Farouk, S. |
| 16 | 1-Jan-2016 | Conference Paper | The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Poulis, Athanasios Wood, Matthew |
| 17 | 25-Apr-2015 | Article | Determinants of physicians' purchase intention for innovative services: Integrating professional characteristics with technology acceptance model and theory of planned behaviour | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 18 | 1-Jan-2015 | Conference Paper | Modeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE | Konstantoulaki, Kleopatra Poulis, Athanasios Wisker, Zazli Lily Rizomyliotis, Ioannis |
| 19 | 1-Jan-2014 | Conference Paper | Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Ukpabi, Dandison Kostopoulos, Ioannis Lopez, Carmen |
| 20 | 1-Jan-2013 | Conference Paper | The effect of involvement on the stability of the consideration set across time | Konstantoulaki, Kleopatra Kokkinaki, F. |
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