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| | Issue Date | Type | Title | Author(s) |
| 21 | 22-Nov-2019 | Article | Understanding technology diffusion in emerging markets: The case of Chinese mobile devices in Nigeria | Rizomyliotis, Ioannis Karjaluoto, Heikki Ukpabi, Dandison Olaleye, Sunday Adewale |
| 22 | 18-Apr-2019 | Article | Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Konstantopoulou, Anastasia Badahdah, Raghad |
| 23 | 15-Mar-2019 | Article | Do firms still need to be social? Firm generated content in social media | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis |
| 24 | 1-Jan-2019 | Conference Paper | Exploring the factors affecting consumer acceptance of proximity M-payment services | Rizomyliotis, Ioannis Kavoura, Androniki Varelas, Sotirios Vlachvei, Aspasia Giovanis, Apostolos |
| 25 | 1-Jan-2019 | Conference Paper | Understanding Consumers’ Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Yigitbas, Ahmet Giovanis, Apostolos |
| 26 | 1-Jan-2019 | Article | Personalised content in mobile applications and purchase intentions: An exploratory study | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Papangelopoulou, Antigoni |
| 27 | 1-Aug-2018 | Article | Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 28 | 18-Jun-2018 | Article | Assessing service quality and customer behavioral responses in hospital outpatient services: A formative measurement approach | Rizomyliotis, Ioannis Pierrakos, George Binioris, Spyridon Giovanis, Apostolos |
| 29 | 1-Jan-2018 | Article | Antecedents of customer loyalty in the mobile telecommunication market. A cross-cultural investigation | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kaminakis, Kostas Giovanis, Apostolos Papastathopoulos, Avraam |
| 30 | 28-Jun-2017 | Book Chapter | Business-to-Business Print Ad Effectiveness: Some Empirical Evidence | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 31 | 28-Jun-2017 | Book Chapter | The Significance of Business-to-Business Marketing | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 32 | 28-Jun-2017 | Book Chapter | What Is Next for Business-to-Business Marketing Communication? | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 33 | 28-Jun-2017 | Book Chapter | The Current Media Landscape in Business-to-Business Markets | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 34 | 28-Jun-2017 | Book Chapter | Business-to-Business Marketing Communication During Recession | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 35 | 1-Jan-2017 | Article | Reassessing the influence of mental intangibility on consumer decision-making | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 36 | 1-Jan-2017 | Article | Sponsoring sports teams with low media exposure: An exploratory investigation on small and medium sized B2B firms | Kallandranis, Christos Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Giovanis, Apostolos Conti, Vittorio |
| 37 | 1-Jan-2017 | Conference Paper | Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions | Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Poulis, Nasos Carnevale, Paola |
| 38 | 1-Jan-2017 | Book | Business-to-business marketing communications: Value and efficiency considerations in recessionary times | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 39 | 1-Jan-2017 | Book | Digital Branding Fever | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis |
| 40 | 1-Jan-2017 | Book Chapter | Achieving Advertising Effectiveness Through Innovation | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
