DC Field | Value | Language |
---|---|---|
dc.contributor.author | Konstantoulaki, Kleopatra | - |
dc.contributor.author | Rizomyliotis, Ioannis | - |
dc.contributor.author | Papangelopoulou, Antigoni | - |
dc.date.accessioned | 2024-02-27T06:50:41Z | - |
dc.date.available | 2024-02-27T06:50:41Z | - |
dc.date.issued | 2019 | - |
dc.identifier | google_scholar-yyQZj_QAAAAJ:hqOjcs7Dif8C | - |
dc.identifier.issn | 2374-5924 | - |
dc.identifier.issn | 2374-5916 | - |
dc.identifier.other | yyQZj_QAAAAJ:hqOjcs7Dif8C | - |
dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/1200 | - |
dc.description.abstract | This study aims to examine how personalised content affects consumers‟ purchase intentions in the mobile beauty shopping applications within the UK. Based on previous studies personalised content on mobile beauty applications influences consumer behaviour in terms of mobile application convenience, m-loyalty and emotions. In-depth semi-structured interviews were conducted with 12 females between the ages of 18-35 who live in the UK. According to the results, personalised content has a positive influence on both mobile convenience and m-loyalty while for emotions the influence is both positive and negative. Moreover, findings also suggested that the personalisation-privacy paradox can prevent consumers from making a purchase. The study provides suggestions towards m-retailers and managers in relation to m-commerce and beauty mobile applications. Findings also offer an insight with regards to how m-retailers can successfully incorporate personalised content to increase consumers‟ retention and eventually their profitability. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Redfame Publishing | en_US |
dc.relation.ispartof | Business and management studies | en_US |
dc.source | Business and management studies 5 (4), 13-23, 2019 | - |
dc.title | Personalised content in mobile applications and purchase intentions: An exploratory study | en_US |
dc.type | Article | en_US |
dc.relation.dept | Department of Early Childhood Education and Care | en_US |
dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
dc.relation.volume | 5 | en_US |
dc.relation.issue | 4 | en_US |
dc.identifier.spage | 13 | en_US |
dc.identifier.epage | 23 | en_US |
dc.link | https://core.ac.uk/download/pdf/235495725.pdf | en_US |
dc.collaboration | University of West Attica (UNIWA) | en_US |
dc.subject.field | Social Sciences | en_US |
dc.journals | Open Access | en_US |
dc.publication | Peer Reviewed | en_US |
dc.country | Greece | en_US |
item.cerifentitytype | Publications | - |
item.languageiso639-1 | en | - |
item.openairetype | Article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | No Fulltext | - |
item.grantfulltext | none | - |
crisitem.author.dept | Department of Early Childhood Education and Care | - |
crisitem.author.dept | Department of Business Administration | - |
crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
crisitem.author.orcid | 0000-0002-0481-3637 | - |
crisitem.author.orcid | 0000-0002-3516-0050 | - |
crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
Appears in Collections: | Articles / Άρθρα |
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