DC FieldValueLanguage
dc.contributor.authorKonstantoulaki, Kleopatra-
dc.contributor.authorRizomyliotis, Ioannis-
dc.contributor.authorPapangelopoulou, Antigoni-
dc.date.accessioned2024-02-27T06:50:41Z-
dc.date.available2024-02-27T06:50:41Z-
dc.date.issued2019-
dc.identifiergoogle_scholar-yyQZj_QAAAAJ:hqOjcs7Dif8C-
dc.identifier.issn2374-5924-
dc.identifier.issn2374-5916-
dc.identifier.otheryyQZj_QAAAAJ:hqOjcs7Dif8C-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1200-
dc.description.abstractThis study aims to examine how personalised content affects consumers‟ purchase intentions in the mobile beauty shopping applications within the UK. Based on previous studies personalised content on mobile beauty applications influences consumer behaviour in terms of mobile application convenience, m-loyalty and emotions. In-depth semi-structured interviews were conducted with 12 females between the ages of 18-35 who live in the UK. According to the results, personalised content has a positive influence on both mobile convenience and m-loyalty while for emotions the influence is both positive and negative. Moreover, findings also suggested that the personalisation-privacy paradox can prevent consumers from making a purchase. The study provides suggestions towards m-retailers and managers in relation to m-commerce and beauty mobile applications. Findings also offer an insight with regards to how m-retailers can successfully incorporate personalised content to increase consumers‟ retention and eventually their profitability.en_US
dc.language.isoenen_US
dc.publisherRedfame Publishingen_US
dc.relation.ispartofBusiness and management studiesen_US
dc.sourceBusiness and management studies 5 (4), 13-23, 2019-
dc.titlePersonalised content in mobile applications and purchase intentions: An exploratory studyen_US
dc.typeArticleen_US
dc.relation.deptDepartment of Early Childhood Education and Careen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume5en_US
dc.relation.issue4en_US
dc.identifier.spage13en_US
dc.identifier.epage23en_US
dc.linkhttps://core.ac.uk/download/pdf/235495725.pdfen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Early Childhood Education and Care-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-0481-3637-
crisitem.author.orcid0000-0002-3516-0050-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Articles / Άρθρα
CORE Recommender
Show simple item record

Page view(s)

34
checked on Nov 5, 2024

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.