DC FieldValueLanguage
dc.contributor.authorKonstantoulaki, Kleopatra-
dc.contributor.authorPoulis, Athanasios-
dc.contributor.authorRizomyliotis, Ioannis-
dc.date.accessioned2024-02-29T09:48:39Z-
dc.date.available2024-02-29T09:48:39Z-
dc.date.issued2017-
dc.identifiergoogle_scholar-yyQZj_QAAAAJ:YsMSGLbcyi4C-
dc.identifier.isbn1947098837-
dc.identifier.isbn9781947098831-
dc.identifier.otheryyQZj_QAAAAJ:YsMSGLbcyi4C-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1261-
dc.description.abstractYour first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience. The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.en_US
dc.language.isoenen_US
dc.publisherBusiness Expert Pressen_US
dc.sourceBusiness Expert Press, 2017-
dc.titleDigital Branding Feveren_US
dc.typeBooken_US
dc.relation.deptDepartment of Early Childhood Education and Careen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.linkhttps://books.google.com/books?hl=en&lr=&id=gX45DwAAQBAJ&oi=fnd&pg=PT6&dq=info:S5qY3ZPYSlYJ:scholar.google.com&ots=bsssWjm5HO&sig=runxkc-y5gANhcPkhx2RZzzuQR4en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeBook-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Early Childhood Education and Care-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-0481-3637-
crisitem.author.orcid0000-0002-3516-0050-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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