| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Konstantoulaki, Kleopatra | - |
| dc.contributor.author | Poulis, Athanasios | - |
| dc.contributor.author | Rizomyliotis, Ioannis | - |
| dc.date.accessioned | 2024-02-29T09:48:39Z | - |
| dc.date.available | 2024-02-29T09:48:39Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier | google_scholar-yyQZj_QAAAAJ:YsMSGLbcyi4C | - |
| dc.identifier.isbn | 1947098837 | - |
| dc.identifier.isbn | 9781947098831 | - |
| dc.identifier.other | yyQZj_QAAAAJ:YsMSGLbcyi4C | - |
| dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/1261 | - |
| dc.description.abstract | Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience. The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Business Expert Press | en_US |
| dc.source | Business Expert Press, 2017 | - |
| dc.title | Digital Branding Fever | en_US |
| dc.type | Book | en_US |
| dc.relation.dept | Department of Early Childhood Education and Care | en_US |
| dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
| dc.link | https://books.google.com/books?hl=en&lr=&id=gX45DwAAQBAJ&oi=fnd&pg=PT6&dq=info:S5qY3ZPYSlYJ:scholar.google.com&ots=bsssWjm5HO&sig=runxkc-y5gANhcPkhx2RZzzuQR4 | en_US |
| dc.collaboration | University of West Attica (UNIWA) | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.country | Greece | en_US |
| item.cerifentitytype | Publications | - |
| item.languageiso639-1 | en | - |
| item.openairetype | Book | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| crisitem.author.dept | Department of Early Childhood Education and Care | - |
| crisitem.author.dept | Department of Business Administration | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.orcid | 0000-0002-0481-3637 | - |
| crisitem.author.orcid | 0000-0002-3516-0050 | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| Appears in Collections: | Books / Βιβλία | |
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