DC FieldValueLanguage
dc.contributor.authorKonstantoulaki, Kleopatra-
dc.contributor.authorRizomyliotis, Ioannis-
dc.contributor.authorChristodoulou, I.-
dc.contributor.authorCao, Yifei-
dc.date.accessioned2024-02-29T13:06:19Z-
dc.date.available2024-02-29T13:06:19Z-
dc.date.issued2022-06-30-
dc.identifierscopus-85119008288-
dc.identifier.issn13563289-
dc.identifier.other85119008288-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1268-
dc.description.abstractPurpose: This study aims to explore the effect of social media engagement on the determinants of behavioural intention. Specifically, the authors empirically research the three behavioural intention determinants, namely, attitude, subjective norms and perceived behavioural control (PBC), and confirm their effect on students' intention to enrol on a university online programme. Design/methodology/approach: A conclusive research analysis is followed, and a moderation analysis is conducted to test the hypotheses of the model. Empirical evidence from 201 students in the UK higher education is used and a structural equation modelling approach is followed. Findings: The findings suggest a significant effect of social media engagement on attitude, subjective norms and PBC. The latter three are confirmed as determinants of the intention to enrol on a university online programme. Mindfulness is found to positively moderate the effect of the three determinants on behavioural intention. Originality/value: This study advances knowledge pertaining to the theory of planned behaviour (TPB) by highlighting the effect of social media engagement on the determinants of the intention to enrol on a university online programme. Additionally, the moderating role of mindfulness is also tested with regards to its effect on the relationship between behavioural intentions and its determinants.en_US
dc.language.isoenen_US
dc.relation.ispartofCorporate Communications: An International Journalen_US
dc.subjectAttitudesen_US
dc.subjectBehavioural intentionen_US
dc.subjectHigher educationen_US
dc.subjectMindfulnessen_US
dc.subjectSocial media engagementen_US
dc.subjectTheory of planned behaviouren_US
dc.titleSocial media engagement and the determinants of behavioural intentions of university online programme selection: the moderating role of mindfulnessen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/CCIJ-07-2021-0081en_US
dc.identifier.scopus2-s2.0-85119008288-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Early Childhood Education and Careen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume27en_US
dc.relation.issue3en_US
dc.identifier.spage457en_US
dc.identifier.epage469en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-85119008288&origin=inward&txGid=9af670388cba01e39bbb508c26dccf57en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Early Childhood Education and Care-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-0481-3637-
crisitem.author.orcid0000-0002-3516-0050-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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