DC FieldValueLanguage
dc.contributor.authorKonstantoulaki, Kleopatra-
dc.contributor.authorRizomyliotis, Ioannis-
dc.contributor.authorKokkinaki, F.-
dc.date.accessioned2024-02-29T13:54:00Z-
dc.date.available2024-02-29T13:54:00Z-
dc.date.issued2021-09-01-
dc.identifierscopus-85102206532-
dc.identifier.issn15465616-
dc.identifier.other85102206532-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1270-
dc.description.abstractThis study provides original theoretical and practical insights on the role of involvement in consumer decision making by demonstrating its negative effect on the relative size of the consideration set. Two experimental studies were conducted to test the relations between these constructs. The moderating effect of the nature of a product category and of the decision-making context was also examined. The results suggest that high involvement makes consumers more selective when evaluating the brands, they consider for purchase. This points towards different marketing practices in order to enhance brand attitudes or strengthen brand awareness accordingly.en_US
dc.language.isoenen_US
dc.relation.ispartofReview of Marketing Scienceen_US
dc.subjectAwareness seten_US
dc.subjectConsideration seten_US
dc.subjectConsumer behaviouren_US
dc.subjectDecision makingen_US
dc.subjectInvolvementen_US
dc.titleChoosing among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivityen_US
dc.typeArticleen_US
dc.identifier.doi10.1515/roms-2020-0054en_US
dc.identifier.scopus2-s2.0-85102206532-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Early Childhood Education and Careen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume19en_US
dc.relation.issue1en_US
dc.identifier.spage75en_US
dc.identifier.epage100en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-85102206532&origin=inward&txGid=50b924dbb3d8a957b408ae903c1f4036en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Early Childhood Education and Care-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-0481-3637-
crisitem.author.orcid0000-0002-3516-0050-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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