DC FieldValueLanguage
dc.contributor.authorKonstantoulaki, Kleopatra-
dc.contributor.authorPoulis, Athanasios-
dc.contributor.authorRizomyliotis, Ioannis-
dc.contributor.authorKostopoulos, Ioannis-
dc.contributor.authorGiovanis, Apostolos-
dc.date.accessioned2024-02-29T14:00:11Z-
dc.date.available2024-02-29T14:00:11Z-
dc.date.issued2020-
dc.identifierscopus-85053659679-
dc.identifier.issn14664488-
dc.identifier.issn0965254X-
dc.identifier.other85053659679-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1271-
dc.description.abstractUsing empirical data from the Kuwaiti mobile telecommunications sector, this study models a fuzzy cognitive map (FCM) to investigate the reciprocal effects of customer loyalty and its antecedents in an emerging market context. This study investigates the effect of perceived service quality, perceived service value and brand equity on customer loyalty and the simultaneous analysis of the reverse causality of these variables. Data pertaining to 350 subscribers were analysed. According to the results, the model reaches the equilibrium when brand equity and customer loyalty are increased and reach an optimal level. Based on these findings, the authors provide implications for managers in the mobile telecom industry.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Strategic Marketingen_US
dc.subjectBrand equityen_US
dc.subjectCustomer loyaltyen_US
dc.subjectFuzzy logicen_US
dc.subjectService qualityen_US
dc.subjectService valueen_US
dc.titleApplying FCM to predict the behaviour of loyal customers in the mobile telecommunications industryen_US
dc.typeArticleen_US
dc.identifier.doi10.1080/0965254X.2018.1479720en_US
dc.identifier.scopus2-s2.0-85053659679-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Early Childhood Education and Careen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume28en_US
dc.relation.issue1en_US
dc.identifier.spage1en_US
dc.identifier.epage15en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-85053659679&origin=inward&txGid=3763d65f7c2ae42c1cac5c5ff204ec30en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Early Childhood Education and Care-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-0481-3637-
crisitem.author.orcid0000-0002-3516-0050-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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