DC FieldValueLanguage
dc.contributor.authorKonstantoulaki, Kleopatra-
dc.contributor.authorRizomyliotis, Ioannis-
dc.contributor.authorKostopoulos, Ioannis-
dc.date.accessioned2024-02-29T14:47:27Z-
dc.date.available2024-02-29T14:47:27Z-
dc.date.issued2015-04-25-
dc.identifierscopus-84928473947-
dc.identifier.issn13639196-
dc.identifier.other84928473947-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1274-
dc.description.abstractThis paper seeks to explore the factors that influence physicians' purchase intention for supplementary professional services that have been recently introduced to the market. For that reason, a model has been developed and empirically tested using data collected from 100 physicians regarding an innovative e-detailing service. Results show that physicians' purchase intention is significantly influenced by five factors. Three of them derive from the integration of Technology Acceptance Model (TAM) with the Theory of Planned Behaviour (TPB), i.e., perceived usefulness, perceived ease of use and professional image. The rest, namely work experience, working status and innovativeness, refer to physicians' professional characteristics. Work experience and innovativeness were found to have a significant effect on physicians' perceptions of the innovative service, whereas, physicians' current working status was not found to have significant influence on either their perceptions of the innovative service or their purchase intention.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Innovation Managementen_US
dc.subjectInnovative servicesen_US
dc.subjectProfessional characteristicsen_US
dc.subjectTAM modelen_US
dc.titleDeterminants of physicians' purchase intention for innovative services: Integrating professional characteristics with technology acceptance model and theory of planned behaviouren_US
dc.typeArticleen_US
dc.identifier.doi10.1142/S1363919615500243en_US
dc.identifier.scopus2-s2.0-84928473947-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Early Childhood Education and Careen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume19en_US
dc.relation.issue2en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-84928473947&origin=inward&txGid=3967715e65188b3004ca409a17f31308en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Early Childhood Education and Care-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-0481-3637-
crisitem.author.orcid0000-0002-3516-0050-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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