DC FieldValueLanguage
dc.contributor.authorRizomyliotis, Ioannis-
dc.contributor.authorJanovská, Kamila-
dc.contributor.authorAhmed, Sohel-
dc.contributor.authorSaeed, Saadat-
dc.contributor.authorAhmad, Wasim-
dc.contributor.authorDat, Le Tien-
dc.date.accessioned2024-03-27T08:59:36Z-
dc.date.available2024-03-27T08:59:36Z-
dc.date.issued2024-02-01-
dc.identifierscopus-85183953084-
dc.identifier.issn0019-8501-
dc.identifier.other85183953084-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1617-
dc.description.abstractDespite the ongoing debate, there is an absence of research in finding the relationship between radical product sustainability-oriented innovation (SOI) and firm's triple-bottom-line (3BL) performance. While radical product SOIs may lead to 3BL performance, they may also be fraught with commercialization risks and uncertainty. This study aims to examine the relationship between radical product SOI and firm's 3BL performance in a business-to-business (B2B) context with a mediating variable – radical innovation uncertainty. Using a multi-informant approach, survey data were collected from 187 Malaysian and Singaporean privately-owned B2B firms involved in R&D and NPD activities, provided by 326 R&D and marketing managers. The radical product SOI was found to have a significant positive effect on radical innovation uncertainty, which is negatively related to 3BL performance dimensions i.e., environmental, social, and financial. Moreover, this study examines the moderated-mediation effect by industry type, service vs. manufacturing: it moderates the negative mediation effect of radical innovation uncertainty, and this effect is weaker for service firms compared to manufacturing firms. The findings offer clear guidelines to B2B managers for the marketing and development of radical product SOI and facilitate firms' 3BL performance. The study also acknowledges its limitations and suggests potential avenues for future research.en_US
dc.language.isoenen_US
dc.relation.ispartofIndustrial Marketing Managementen_US
dc.subjectFirm performanceen_US
dc.subjectInnovation uncertaintyen_US
dc.subjectRadical innovationsen_US
dc.subjectSustainability-oriented-innovationen_US
dc.subjectTriple-bottom-lineen_US
dc.titleRadical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance: findings from Malaysian and Singaporean B2B firmsen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.indmarman.2024.01.020en_US
dc.identifier.scopus2-s2.0-85183953084-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume117en_US
dc.identifier.spage457en_US
dc.identifier.epage466en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-3516-0050-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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