DC FieldValueLanguage
dc.contributor.authorKargas, Antonios-
dc.contributor.authorPapadimitriou, Athanasios-
dc.contributor.authorMaroulas, Ioannis-
dc.date.accessioned2024-04-03T12:40:33Z-
dc.date.available2024-04-03T12:40:33Z-
dc.date.issued2009-
dc.identifiergoogle_scholar-ZDSBv3wAAAAJ:d1gkVwhDpl0C-
dc.identifier.issn1753-7177-
dc.identifier.otherZDSBv3wAAAAJ:d1gkVwhDpl0C-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1747-
dc.description.abstractThe main objectives of the paper are to define and analyse the importance of marketing orientation across the Greek telecommunications companies and to develop an instrument for measuring the level of marketing orientation in these companies. The marketing orientation instrument was derived from analysis of the relevant marketing literature, leading to the development of a number of research hypotheses. Specifically, MARKOR scale (Jaworski and Kohli, 1993) was used to investigate the relationship between marketing orientation, customer intelligence and innovation in Greek telecommunication market. The empirical research findings confirmed positive relationships between marketing orientation, customer intelligence acquired by those companies and innovation, but not between marketing orientation and business performance.en_US
dc.language.isoenen_US
dc.publisherInderscience Publishersen_US
dc.relation.ispartofInternational Journal of Decision Sciences, Risk and Managementen_US
dc.sourceInternational Journal of Decision Sciences, Risk and Management 1 (3-4), 326-341, 2009-
dc.subjectMarketing orientationen_US
dc.subjectMARKOR scaleen_US
dc.subjectTelecommunications marketsen_US
dc.subjectGreeceen_US
dc.subjectCustomer intelligenceen_US
dc.subjectInnovationen_US
dc.subjectBusiness performanceen_US
dc.subjectFirm performanceen_US
dc.titleMarketing orientation in the Greek telecommunication marketen_US
dc.typeArticleen_US
dc.identifier.doi10.1504/IJDSRM.2009.031125en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume1en_US
dc.relation.issue3-4en_US
dc.identifier.spage326en_US
dc.identifier.epage341en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-6157-1761-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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