DC FieldValueLanguage
dc.contributor.authorKargas, Antonios-
dc.contributor.authorLoumos, George-
dc.date.accessioned2024-04-04T07:06:01Z-
dc.date.available2024-04-04T07:06:01Z-
dc.date.issued2023-06-06-
dc.identifierscopus-85163604076-
dc.identifier.issn2571-9408-
dc.identifier.other85163604076-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1759-
dc.description.abstractIn the last ten years, Virtual Reality (VR) and Augmented Reality (AR) technologies have been rapidly developed as a means to distribute digital content and to disseminate organizations worldwide. Cultural industry adopted these technologies and developed applications as a means of strategic development in the digital world and in order to “internationalize” their audience. Moreover, these technologies offered the opportunity to reshape the whole industry by enriching (physical and digital) visitors’ experiences. Current research provides evidence about developing VR and AR tools that can act as internationalization facilitators when it comes to cultural industry. Research was conducted during the “VARSOCUL” project funded by the European Regional Development Fund (ERDF) as part of the Greek National Scope Action entitled “RESEARCH-CREATE-INNOVATE”. The project’s main result are presented, alongside with VR and AR tools developed.en_US
dc.language.isoenen_US
dc.relation.ispartofHeritageen_US
dc.subjectAugmented realityen_US
dc.subjectBusiness internationalizationen_US
dc.subjectCultural industryen_US
dc.subjectStrategic developmenten_US
dc.subjectVirtual realityen_US
dc.titleCultural Industry’s Strategic Development: Reaching International Audience by Using Virtual Reality and Augmented Reality Technologiesen_US
dc.typeArticleen_US
dc.identifier.doi10.3390/heritage6060246en_US
dc.identifier.scopus2-s2.0-85163604076-
dcterms.accessRights1en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume6en_US
dc.relation.issue6en_US
dc.identifier.spage4640en_US
dc.identifier.epage4652en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-6157-1761-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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