DC FieldValueLanguage
dc.contributor.authorKargas, Antonios-
dc.contributor.authorPapadimitriou, Athanasios-
dc.date.accessioned2024-04-04T07:30:18Z-
dc.date.available2024-04-04T07:30:18Z-
dc.date.issued2012-04-01-
dc.identifierscopus-84874475987-
dc.identifier.issn1573-7071-
dc.identifier.issn1385-9587-
dc.identifier.other84874475987-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1765-
dc.description.abstractThe modern business environment is characterized by intense competition, which has led telecommunication companies to a continuous race towards gaining and maintaining a competitive advantage. In order to succeed, telecommunication companies "cultivate" market orientation and market oriented cultures as non-imitable characteristics, capable to ensure long-term corporate viability and growth. This paper provides an insight into the Greek telecommunication industry by: a) revealing the coordination between market orientation strategies with corresponding culture, b) the relationship between extrovert-type cultures with performance and c) how special traits of telecommunication providers (size and age) influence the degree of market orientation and the dominant culture type (introvert or extrovert). The paper contributes: a) to the creation of national cultural profile in the telecommunication industry, which can become a starting point in a wider trial to create a European industry profile, b) to the empirical testing of the correlation between culture and market orientation and c) to the examination of the extent to which background factors (such as firms' age and size) should be taken into account during the implementation of a business strategy.en_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.ispartofNetnomics: Economic Research and Electronic Networkingen_US
dc.subjectGreek telecommunication providersen_US
dc.subjectMarket orientationen_US
dc.subjectOrganizational cultureen_US
dc.subjectPerformanceen_US
dc.titleThe relationship between organizational culture and market orientation in the Greek telecommunication companiesen_US
dc.typeArticleen_US
dc.identifier.doi10.1007/s11066-012-9066-0en_US
dc.identifier.scopus2-s2.0-84874475987-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume13en_US
dc.relation.issue1en_US
dc.identifier.spage1en_US
dc.identifier.epage23en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-6157-1761-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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