DC FieldValueLanguage
dc.contributor.authorKargas, Antonios-
dc.contributor.authorTsokos, Alexios-
dc.date.accessioned2024-04-04T07:36:36Z-
dc.date.available2024-04-04T07:36:36Z-
dc.date.issued2020-03-20-
dc.identifierscopus-85089259806-
dc.identifier.issn2076-3387-
dc.identifier.other85089259806-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1767-
dc.description.abstractEven though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and what benefits arise from this bilateral relationship. The Greek business environment delayed adoption of the most recently developed HR techniques, as a result of the economic crisis, and resulting decrease in working manpower, as well as budget reductions for HR. Only in the past few years have some of the leading companies in several business sectors started to implement employer branding as part of their corporate strategy. The current study aims to present how employer branding is actually under implementation in one of the most dynamic, national sectors—the telecommunication industry. Interviews in HR departments were conducted in order to collect (a) qualitative information regarding how employer branding is perceived and what results are expected from its implementation, as well as (b) quantitative data regarding its usefulness on attracting and choosing candidates, as well as evaluating existing employees. Results indicate that even though employer branding implementation is still an ongoing procedure, it has already started to transform HR departments’ operational logic.en_US
dc.language.isoenen_US
dc.relation.ispartofAdministrative Sciencesen_US
dc.subjectAttract candidatesen_US
dc.subjectEmployer brandingen_US
dc.subjectEvaluating employeesen_US
dc.subjectHuman resource managementen_US
dc.subjectOrganizational cultureen_US
dc.subjectTelecommunication companiesen_US
dc.titleEmployer branding implementation and human resource management in greek telecommunication industryen_US
dc.typeArticleen_US
dc.identifier.doi10.3390/admsci10010017en_US
dc.identifier.scopus2-s2.0-85089259806-
dcterms.accessRights1en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume10en_US
dc.relation.issue1en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.languageiso639-1en-
item.openairetypeArticle-
item.cerifentitytypePublications-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-6157-1761-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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