DC FieldValueLanguage
dc.contributor.authorTsotsolas, Nikos-
dc.contributor.authorSiskos, Yannis-
dc.contributor.authorAlexopoulos, Spiros-
dc.date.accessioned2024-04-05T08:05:48Z-
dc.date.available2024-04-05T08:05:48Z-
dc.date.issued2007-12-12-
dc.identifierscopus-84862259082-
dc.identifier.issn1099-1360-
dc.identifier.issn1057-9214-
dc.identifier.other84862259082-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1804-
dc.description.abstractScientific research in the sector of press readability and specifically magazines is not particularly extensive. This paper suggests a framework for the development of strategic decisions based on reader satisfaction measurements. The methodology is illustrated through a real-world application, i.e. customer-oriented strategy planning for the leading monthly IT magazine in Greece. This study implements the MUSA (Multicriteria Satisfaction Analysis) method to evaluate reader satisfaction, in order to support the editor in making decisions while planning his editorial strategy. Reader satisfaction was analysed based on a tree containing seven main criteria and 32 sub-criteria. Readers proved to be very satisfied and non-demanding, which results in narrower margins for efficient improvement suggestions. However, the evaluation of the MUSA results led to putting forward suggestions that could support the editor in making amendment decisions. Some of these suggestions were successfully implemented within the scope of a new strategy. This revealed the need for two separate editions, an IT magazine for pupils and students as well as an IT magazine focused on women. The decision maker received suggestions on what these new publications’ features should be, deriving from the study’s quantitative results.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Multi-Criteria Decision Analysisen_US
dc.subjectMCDAen_US
dc.subjectQuality managementen_US
dc.subjectReader satisfactionen_US
dc.titlePlanning a reader-oriented strategy for a publishing company: a case studyen_US
dc.typeArticleen_US
dc.identifier.doi10.1002/mcda.404en_US
dc.identifier.scopus2-s2.0-84862259082-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume14en_US
dc.relation.issue1-3en_US
dc.identifier.spage89en_US
dc.identifier.epage101en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.openairetypeArticle-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-4173-3780-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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