DC FieldValueLanguage
dc.contributor.authorDrosos, Dimitrios-
dc.contributor.authorChalikias, Miltiadis-
dc.contributor.authorSkordoulis, Michalis-
dc.date.accessioned2024-04-08T08:44:25Z-
dc.date.available2024-04-08T08:44:25Z-
dc.date.issued2019-09-11-
dc.identifierscopus-85072397537-
dc.identifier.issn1741-8798-
dc.identifier.issn1741-878X-
dc.identifier.other85072397537-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1833-
dc.description.abstractAccording to many studies customer satisfaction is strongly correlated with business profitability. Thus, customer satisfaction has gained scholars’ interest worldwide. Business profitability can derive from customer loyalty and an increasing market share. This paper aims to shed some light on the relationship between business profitability and customer satisfaction. Customer satisfaction data were collected from 6,968 mobile communications customers from Greece. Customer satisfaction was measured using the MUSA method, a multi-criteria analysis based on the principles of qualitative regression. The relationship between customer satisfaction and business profitability results has been analysed using correlation coefficients and regression models. The findings support a positive correlation between customer satisfaction and the constructs of business profitability.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Technology Marketingen_US
dc.subjectBusiness profitabilityen_US
dc.subjectCustomer satisfactionen_US
dc.subjectMobile communications industryen_US
dc.subjectMulti-criteria analysisen_US
dc.titleMeasuring the impact of customer satisfaction on business profitability: an empirical studyen_US
dc.typeArticleen_US
dc.identifier.doi10.1504/IJTMKT.2019.102264en_US
dc.identifier.scopus2-s2.0-85072397537-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume13en_US
dc.relation.issue2en_US
dc.identifier.spage143en_US
dc.identifier.epage155en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-0059-9781-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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