DC FieldValueLanguage
dc.contributor.authorDrosos, Dimitrios-
dc.contributor.authorChalikias, Miltiadis-
dc.contributor.authorSkordoulis, Michalis-
dc.contributor.authorArmira, Eleni-
dc.contributor.authorArmira, Andrianna-
dc.date.accessioned2024-04-08T09:03:29Z-
dc.date.available2024-04-08T09:03:29Z-
dc.date.issued2016-09-29-
dc.identifierscopus-84990207807-
dc.identifier.issn1750-0672-
dc.identifier.issn1750-0664-
dc.identifier.other84990207807-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1837-
dc.description.abstractAn issue that often engages researchers in recent years is the study of consumer behaviour. Due to the economic crisis in Greece, consumers' preferences and habits are constantly changing. More specifically, with regard to alcohol drinks, consumers tend to decrease alcohol drinks consumption. The alcohol drinks is a highly growing sector of the Greek economy, as there are too many firms operating in the field of imported and domestic products. As time goes by, competition intensifies more and more due to the entry of new brands in the market. There is a wide variety of products, so that even the most 'demanding' consumers can satisfy their preferences. The purpose of this paper is to analyse Greek millennials behaviour towards alcohol drinks. The research tool is a questionnaire distributed to Greek millennial consumers in the area of Athens. The main conclusions drawn from the survey is that Greek millennials despite the economic crisis which has led to a decrease in purchases, they tend to consume alcohol drinks about 1-2 times a week. Therefore, this tendency shows that the evolution of the alcohol drinks industry is possible.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Electronic Customer Relationship Managementen_US
dc.subjectAlcohol drinksen_US
dc.subjectConsumer behaviouren_US
dc.subjectCustomer loyaltyen_US
dc.subjectEconomic crisisen_US
dc.subjectMillennialsen_US
dc.titleDeterminants of consumers' behaviour toward alcohol drinks: The case of Greek millennialsen_US
dc.typeArticleen_US
dc.identifier.doi10.1504/IJECRM.2016.079377en_US
dc.identifier.scopus2-s2.0-84990207807-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume10en_US
dc.relation.issue1en_US
dc.identifier.spage14en_US
dc.identifier.epage27en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.languageiso639-1en-
item.openairetypeArticle-
item.cerifentitytypePublications-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-0059-9781-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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