Agri-food has proven a predominant sector that supports the Greek economy over time. According to the annual financial reports of Bank of Greece the agri-food sector in Greece represents 3% of GDP, compared to an average of 1.5% of EU GDP. The purpose of this research study is to examine customers' satisfaction with the products produced and offered by THESgala in Greece in relation to various factors, such as products, stores, human resources, customer service and prices. A specially developed questionnaire was conducted and circulated from February to May 2020, thus, 500 questionnaires were collected. The research outcomes of customers' satisfaction were analyzed with the Multicriteria Satisfaction Analysis (MUSA) method. MUSA is considered as an aggregation-disaggregation approach developed on the qualitative analysis regression. The results given by MUSA method showed that customers seem to be totally satisfied (90.84%) from the quality of the products that were offered by agricultural cooperative.