DC FieldValueLanguage
dc.contributor.authorDrosos, Dimitrios-
dc.contributor.authorSkordoulis, Michalis-
dc.contributor.authorAndreopoulou, Maria Ioanna-
dc.date.accessioned2024-04-08T11:42:46Z-
dc.date.available2024-04-08T11:42:46Z-
dc.date.issued2022-01-01-
dc.identifierscopus-85143761381-
dc.identifier.issn1613-0073-
dc.identifier.other85143761381-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1849-
dc.description.abstractAs environmental awareness is increasing, the number of people interested in staying at green hotels is also rising. This paper aims to investigate Greek millennial consumers' willingness to pay for green hotels. Participants' environmental perceptions are measured and analyzed using the NEP scale as well. The research was carried out during the period between 1 February 2022 and, 1 May 2022, while 425 valid questionnaires were analyzed. The main finding of this research shows a positive correlation between respondents' environmental perceptions and their willingness to pay more in order to stay in a green hotel. This result can have significant managerial and policy implications due to the importance of tourism for the Greek economy.en_US
dc.language.isoenen_US
dc.relation.ispartofProceedings of the 10th International Conference on Information and Communication Technologies in Agriculture, Food and Environment (HAICTA 2022)en_US
dc.subjectEco-friendly hotelsen_US
dc.subjectEnvironmental awarenessen_US
dc.subjectGreen hotelsen_US
dc.subjectGreen tourismen_US
dc.subjectNew Environmental Paradigmen_US
dc.subjectSustainable tourismen_US
dc.subjectWillingness to payen_US
dc.titleConsumers' Willingness to Pay for Green Hotels: The Case of Millennials in Greeceen_US
dc.typeConference Paperen_US
dc.relation.conference10th International Conference on Information and Communication Technologies in Agriculture, Food and Environment (HAICTA 2022), 22-25 September 2022, Athens, Greeceen_US
dc.identifier.scopus2-s2.0-85143761381-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage32en_US
dc.identifier.epage38en_US
dc.linkhttps://ceur-ws.org/Vol-3293/paper13.pdfen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldAgricultural Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeConference Paper-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-0059-9781-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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