Authors: | Zondiros, Dimitris Giovanis, Apostolos Tomaras, Petros |
Publisher: | Elsevier |
Issue Date: | 1-Jan-2014 |
Conference: | 2nd International Conference on Strategic Innovative Marketing (IC-SIM 2013), 13-17 September 2013, Prague, Czech Republic |
Journal: | Procedia-social and behavioral sciences |
Volume: | 148 |
Keywords: | Customer loyalty, Service quality, Emotional satisfaction, Corporate image, Fixed-broadband services, Technology services marketing |
Abstract: | This study develops and tests a model to investigate the antecedents of customer loyalty of fixed broadband service providers in Greece. The model considers four drivers – perceived functional and technical aspects of service quality, emotional satisfaction and corporate image – that are positively related to each other and positively affect customer intentional loyalty. On evidence drawn from 573... |
ISSN: | 1877-0428 |
URL: | https://www.sciencedirect.com/science/article/pii/S1877042814039433 |
URI: | https://uniwacris.uniwa.gr/handle/3000/1960 |
Type: | Conference Paper |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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