DC FieldValueLanguage
dc.contributor.authorZondiros, Dimitris-
dc.contributor.authorTomaras, Petros-
dc.contributor.authorGiovanis, Apostolos-
dc.date.accessioned2024-04-11T09:54:40Z-
dc.date.available2024-04-11T09:54:40Z-
dc.date.issued2016-11-12-
dc.identifierscopus-84995791187-
dc.identifier.issn17418100-
dc.identifier.issn14775212-
dc.identifier.other84995791187-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1962-
dc.description.abstractThe current study proposes the combination of two well-established theoretical streams of the relationship commitment paradigm: the relationship investment model and the commitment-trust theory to explain brand loyalty of technology-mediated self-services users. Data were collected from a survey of 573 customers of mobile internet service providers and were analysed using PLS. The results indicated that brand loyalty is determined by commitment towards the provider, which, in turn, is influenced by the consumer-brand relationship components of trust, satisfaction, investment size, and quality of alternatives. Finally, both trust and investment size enhance the impact of customer satisfaction on relationship commitment, meaning that satisfied customers have confidence to their providers, and they are willing to invest and become committed to this relationship. Theoretical and managerial implications, limitations and suggestions for further research are provided at the end of the study.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Internet Marketing and Advertisingen_US
dc.subjectBrand loyaltyen_US
dc.subjectCommitment-trust modelen_US
dc.subjectMobile broadband internet servicesen_US
dc.subjectRelationship investment modelen_US
dc.subjectRelationship managementen_US
dc.titleInvestigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigmen_US
dc.typeArticleen_US
dc.identifier.doi10.1504/IJIMA.2016.080167en_US
dc.identifier.scopus2-s2.0-84995791187-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume10en_US
dc.relation.issue3en_US
dc.identifier.spage186en_US
dc.identifier.epage206en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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