DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.date.accessioned2024-04-16T11:47:32Z-
dc.date.available2024-04-16T11:47:32Z-
dc.date.issued2017-01-18-
dc.identifierscopus-85031675614-
dc.identifier.isbn9781522521402-
dc.identifier.other85031675614-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2080-
dc.description.abstractThe aim of this research is to examine the impact of Marketing Strategy possesses in pharmaceutical sector in Greece and define the competitive and organizational benefits accumulate from the procedure. A quantitative survey was conducted with a sample of pharmaceutical firms. The method used is Factor analysis and a Multivariable Regression Model in order to forecast the total performance of the organization. The importance of the Marketing Strategy in the current economic conditions provides a practical indication of marketing decision making and if managed carefully and closely monitored it can offer a number of direct competitive benefits to the industries.en_US
dc.language.isoenen_US
dc.relation.ispartofSocio-Economic Perspectives on Consumer Engagement and Buying Behavioren_US
dc.titleThe effect of the marketing strategy in performance of the pharmaceutical sectoren_US
dc.typeBook Chapteren_US
dc.identifier.doi10.4018/978-1-5225-2139-6.ch013en_US
dc.identifier.scopus2-s2.0-85031675614-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage278en_US
dc.identifier.epage289en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeBook Chapter-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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