This chapter is to define the firm's innovative core and create frameworks to integrate innovation throughout the management of knowledge by generating implementing ideas, strategies and plans applied that cultivate a thinking organization aims to associate innovation with business targets. It argues that companies which manage and transform the knowledge effectively reap the rewards of scientific and technological achievement in order to adopt innovation concept in their operation. Furthermore, the author hopes that firms understanding the information received from the current global business world and transmit it to reap the rewards of scientific achievement will increase their competitiveness competition not only for sales, but also for technical know - how and skills. At the company level depends on the speed with which new products can be brought to the market place and on the importance of achieving new cost - saving improvements.