DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.contributor.authorKaldis, Panagiotis E.-
dc.contributor.authorPapageorgiou, Konstantinos-
dc.date.accessioned2024-04-16T12:14:12Z-
dc.date.available2024-04-16T12:14:12Z-
dc.date.issued2022-01-01-
dc.identifierscopus-85141316759-
dc.identifier.issn20414692-
dc.identifier.issn20414684-
dc.identifier.other85141316759-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2092-
dc.description.abstractThe purpose of this paper is to examine the adoption and trust of information and reviews posted on social media platforms and simultaneously to examine the engagement of social media users in correlation with Online Consumer Reviews. Consequently, this research approached the subject in a novel way by performing an analysis on each of the most popular social media platforms. Initially by investigating how users adopt information on different platforms and from different sources. While at the same time, exploring the OCRs as a motivational factor for further engagement in the social media environment. Existing literature was examined and subsequently quantitative research was performed within 2022. According to the research findings, the majority of the responders uses their smartphones to access social media. Trust in information such as comments and reviews posted on social media depends on the social platform which this content is posted on. Social media users trust information created by businesses on certain social media. Although, social media users evaluate information posted by other users on different social media such as Facebook and Instagram. Additionally, Online Consumer Reviews have the ability to enhance engagement on certain social media platforms, such as Facebook, Pinterest, and TikTok. Finally, new trends concerning OCRs manipulation were discussed. Sustaining improved levels of trustworthiness in consumer reviews proves to be increasingly crucial since new exploits are invented. The findings can help companies improve their social media marketing strategies and promptly adapt to upcoming developments.en_US
dc.language.isoenen_US
dc.relation.ispartofTransnational Marketing Journalen_US
dc.subjectBusinessesen_US
dc.subjectConsumersen_US
dc.subjectEngagementen_US
dc.subjectOnline consumer reviewsen_US
dc.subjectSocial mediaen_US
dc.subjectTrusten_US
dc.titleOnline consumer reviews: information adoption and engagement between social media usersen_US
dc.typeArticleen_US
dc.identifier.doi10.33182/tmj.v10i3.2288en_US
dc.identifier.scopus2-s2.0-85141316759-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume10en_US
dc.relation.issue3en_US
dc.identifier.spage567en_US
dc.identifier.epage578en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.deptDepartment of Wine, Vine and Beverage Sciences-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Food Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.orcid0000-0002-8913-4958-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Food Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Articles / Άρθρα
CORE Recommender
Show simple item record

Page view(s)

21
checked on Nov 23, 2024

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.