DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.date.accessioned2024-04-17T08:33:02Z-
dc.date.available2024-04-17T08:33:02Z-
dc.date.issued2012-
dc.identifiergoogle_scholar-qJIrQTgAAAAJ:ufrVoPGSRksC-
dc.identifier.issn1947-3109-
dc.identifier.otherqJIrQTgAAAAJ:ufrVoPGSRksC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2109-
dc.description.abstractThe development of effective relationships is increasingly recognized as an important component of marketing strategies. Developing and maintaining satisfactory customer relationships can help increase customer retention. From the customer’s perspective, the determinants of relationship satisfaction include factors such as trust, service quality, price perception, inertia, indifference, and switching barriers. The aim of the study is to examine the factors which influence and contribute to customer retention. Mobile industry in Greece was selected to find how customer relationships impact marketing practices in the Greek mobile sector, as well as the effect on customer retention. A questionnaire survey was used to collect the primary data. The author used factor and regression analysis and all tests had a in a 95% confidence level. A statistically significant relationship was found between the dependent variable Customer Retention and the independent variables concerning Price Perception, Inertia, and Customer Satisfaction.en_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofInternational Journal of Strategic Information Technology and Applications (IJSITA)en_US
dc.sourceInternational Journal of Strategic Information Technology and Applications …, 2012-
dc.titleExploring the factors of customer retention in mobile sectoren_US
dc.typeArticleen_US
dc.identifier.doi10.4018/jsita.2012040103en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume3en_US
dc.relation.issue2en_US
dc.identifier.spage36en_US
dc.identifier.epage46en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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