DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.contributor.authorKyriazopoulos, Panagiotis-
dc.date.accessioned2024-04-17T08:39:36Z-
dc.date.available2024-04-17T08:39:36Z-
dc.date.issued2008-
dc.identifiergoogle_scholar-qJIrQTgAAAAJ:2osOgNQ5qMEC-
dc.identifier.issn1105-8919-
dc.identifier.otherqJIrQTgAAAAJ:2osOgNQ5qMEC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2110-
dc.description.abstractResearchers agree that the use of the Internet is increasingly expanding in business-tobusiness (B2B) relationships in order to improve effective communication, distribution, and streamline processes with customers and stakeholders. This study examines a sample of 30 firms operating in Greece and discusses the benefits from B2B collaboration by using e-marketing. The method used for the quantitative analysis is the factor analysis and ordinal symmetric measures; Kendall’s tau-b was used. The findings show that six factors emerged from the fieldwork showing the positive managers’ perceptions for the usefulness of this tool. Finally, a model can be developed in order to improve B2B relationships via e-marketing.en_US
dc.language.isoenen_US
dc.relation.ispartofSPOUDAI -Journal of Economics and Businessen_US
dc.sourceSPOUDAI-Journal of Economics and Business 58 (3-4), 126-147, 2008-
dc.subjectB2B Relationshipsen_US
dc.subjectInterneten_US
dc.subjectE-marketingen_US
dc.titleManagers' perceptions of using of e-marketing in B2B relationshipsen_US
dc.typeArticleen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume58en_US
dc.relation.issue3-4en_US
dc.identifier.spage126en_US
dc.identifier.epage147en_US
dc.linkhttps://spoudai.unipi.gr/index.php/spoudai/article/download/1314/1393en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldEngineering and Technologyen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.languageiso639-1en-
item.openairetypeArticle-
item.cerifentitytypePublications-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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