DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.date.accessioned2024-04-17T08:54:42Z-
dc.date.available2024-04-17T08:54:42Z-
dc.date.issued2012-
dc.identifiergoogle_scholar-qJIrQTgAAAAJ:Se3iqnhoufwC-
dc.identifier.issn1949-4912-
dc.identifier.otherqJIrQTgAAAAJ:Se3iqnhoufwC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2111-
dc.description.abstractThe purpose of this research is to examine the perceptions of executives of firms in Greece on social networks to integrate marketing strategies to them. Moreover the research explores the use of social networks by the companies in order to gain competitive advantage. A quantitative survey was been conducted involving executives in Greece. The findings showed that companies enhance their corporate reputation and recognition of the trade marks through social networks. Moreover, firms interact with the audience by building trusting relationships between organizations and consumers.en_US
dc.language.isoenen_US
dc.publisherNova Science Publishersen_US
dc.relation.ispartofJournal of Marketing and Operations Management Researchen_US
dc.sourceJournal of Marketing and Operations Management Research 2 (3), 163, 2012-
dc.subjectSocial mediaen_US
dc.subjectMarketing strategyen_US
dc.subjectCommunicationen_US
dc.titleThe effect of social media in firms' marketing strategyen_US
dc.typeArticleen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume2en_US
dc.relation.issue3en_US
dc.identifier.spage163en_US
dc.identifier.epage173en_US
dc.linkhttps://search.proquest.com/openview/70c12ab0eacb8c22afad047b06ab40c2/1?pq-origsite=gscholar&cbl=2034834en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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