DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.contributor.authorDanson, Mike-
dc.date.accessioned2024-04-18T07:17:29Z-
dc.date.available2024-04-18T07:17:29Z-
dc.date.issued2014-09-01-
dc.identifiergoogle_scholar-qJIrQTgAAAAJ:UeHWp8X0CEIC-
dc.identifier.issn2236-269X-
dc.identifier.otherqJIrQTgAAAAJ:UeHWp8X0CEIC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2112-
dc.description.abstractThe advent of the internet has created numerous opportunities for B2B marketing professionals to enhance current marketing practices, including electronic relationships. However, the investigation of e-relationships and the factors that influence e-relationships in an internet environment is scant. Further, there appears to be no investigation of this phenomenon within the context of Greek B2B Medium-sized firms (MSF). Τhe research problem investigated in this research is:“Which drivers in B2B e-commerce use affect inter-firm relationships in medium-sized B2B firms?”. A framework for B2B e-commerce relationships in a changing and globalized environment was synthesised and integrated with the literature about relationship marketing to arrive at the following research issues:“How do relationship marketing drivers affect the management of B2B e-relationships?”. An explanatory quantitative research approach was used and quantitative data was collected from B2B firms in Greece, which represents a case of e-commerce progress during the last six years. Regarding social exchange, some important differences emerge where cooperation between B2B e-commerce firms is concerned. Suppliers engaged in electronic commerce are more committed and oriented to a long-term relationship than buyers, based on both previous and current experience with them. Confidence in the relationships, consistency and honesty with their obligations and the exchange of reliable, trustworthy information and advisory services between firms are important factors in the development and establishment of their e-relationships. The main contribution of this research is the development of a theoretical framework for e-relationships in medium-sized Β2Β firms. That framework is the first rigorously researched step towards understanding the importance of these powerful streams of relationship drivers in total, and the business activity of e-marketing and electronic relationships.en_US
dc.language.isoenen_US
dc.relation.ispartofIndependent Journal of Management & Productionen_US
dc.sourceIndependent Journal of Management & Production 5 (3), 777-805, 2014-
dc.subjectB2B relationshipsen_US
dc.subjectTrusten_US
dc.subjectAdaptationen_US
dc.subjectCommitmenten_US
dc.subjectE-commerceen_US
dc.titleDrivers of relationships affecting B2B firms in an e-commerce environmenten_US
dc.typeArticleen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume5en_US
dc.relation.issue3en_US
dc.identifier.spage777en_US
dc.identifier.epage805en_US
dc.linkhttp://paulorodrigues.pro.br/ojs/ijmp/index.php/ijmp/article/view/164en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldEngineering and Technologyen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.openairetypeArticle-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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