DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.contributor.authorArfara, Christina-
dc.date.accessioned2024-04-18T08:13:34Z-
dc.date.available2024-04-18T08:13:34Z-
dc.date.issued2023-06-
dc.identifiergoogle_scholar-qJIrQTgAAAAJ:YFjsv_pBGBYC-
dc.identifier.issn1816-6326-
dc.identifier.otherqJIrQTgAAAAJ:YFjsv_pBGBYC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2116-
dc.description.abstractThe purpose of this study is to explore how internal marketing practices affect the commitment of organizations’ “green” intellectual capital. It examines the relationship between internal marketing practices and the commitment to its “green” intellectual capital’s components: human, relational, and structural. Moreover, it investigates to what extent internal marketing practices are applied to strategic, operational, and implementation levels, affecting “green” intellectual capital commitment. A 27-item questionnaire was used to collect quantitative data. Six hundred nine employees from large companies operating in various business sectors in Greece participated in a survey from July to November 2020. The findings documented a strong impact of internal marketing practices (90.5%) on the commitment to “green” intellectual capital. Internal marketing practices applied at operational levels have the most substantial effect on the commitment of “green” intellectual capital (t= 17.387), while practices at implementation levels are not significant (t= 3.668). The results also indicated that internal marketing practices applied at strategic levels significantly influence the commitment to “green” intellectual capital (t= 15.747). Finally, the study discusses the theoretical and managerial contributions.en_US
dc.language.isoenen_US
dc.relation.ispartofInnovative Marketingen_US
dc.sourceInnovative Marketing 19 (2), 198, 2023-
dc.subjectInternal marketingen_US
dc.subjectGreen intellectual capitalen_US
dc.subjectOperational levelen_US
dc.subjectGreek companiesen_US
dc.subjectHuman resourcesen_US
dc.subjectStrategic partnersen_US
dc.subjectEnvironmental knowledgeen_US
dc.titleExploring the impact of internal marketing practices on the commitment to “green” intellectual capitalen_US
dc.typeArticleen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume19en_US
dc.relation.issue2en_US
dc.identifier.spage198en_US
dc.identifier.epage210en_US
dc.linkhttps://elke.uniwa.gr/wp-content/uploads/sites/325/2023/06/article_Arfara_Christina_2023-06-02.pdfen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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