DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.contributor.authorArfara, Christina-
dc.date.accessioned2024-04-18T10:07:09Z-
dc.date.available2024-04-18T10:07:09Z-
dc.date.issued2021-
dc.identifiergoogle_scholar-qJIrQTgAAAAJ:TFP_iSt0sucC-
dc.identifier.issn2054-7404-
dc.identifier.otherqJIrQTgAAAAJ:TFP_iSt0sucC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2128-
dc.description.abstractThe purpose of this paper is to explore the relationship between internal marketing and “green” management of intellectual capital by testing correlations between internal marketing and knowledge capital, the development of “green” employees, “green” organisational culture and the “green” reputation of the organization. A questionnaire of 20 items was sent by e-mail via Google docs, to firms that employ more than 250 employees and have received awards for their working environment. Data collection lasted from July to November of 2020 and 609 questionnaires were collected. Results strongly confirmed the correlations between facilitation of flow information and maintenance of knowledge capital, informal communication and the development of “green” employees, participatory and supportive character of internal marketing programmes and the adoption of a “green” culture and internal customers’ satisfaction and the development of the organization’s “green” reputation, thus indicating a new perspective in a macro-level management. Managers need to adopt a contemporary perspective of managing the intangible assets of the organization. Integration of internal marketing practices can foster the maintenance of knowledge capital, the development of “green” employees and achieve the reinforcement of “green” organisational culture and the reputation of the organization. There is no previous research attempting to explore how the “green” management of specific elements of intellectual capital are correlated with internal marketing.en_US
dc.language.isoenen_US
dc.relation.ispartofArchives of Business Researchen_US
dc.sourceArchives of Business Research 9 (6), 51-67, 2021-
dc.subjectInternal marketingen_US
dc.subjectGreen intellectual capitalen_US
dc.subjectKnowledge capitalen_US
dc.subjectGreen employeesen_US
dc.subjectGreen organisational cultureen_US
dc.subjectGreen reputationen_US
dc.titleThe impact of internal marketing on “green” management of intellectual capitalen_US
dc.typeArticleen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume9en_US
dc.relation.issue6en_US
dc.identifier.spage51en_US
dc.identifier.epage67en_US
dc.linkhttps://www.researchgate.net/profile/Christine-Arfara/publication/353253449_The_impact_of_internal_marketing_on_'green'_management_of_intellectual_capital/links/61cde618da5d105e550a9f05/The-impact-of-internal-marketing-on-green-management-of-intellectual-capital.pdfen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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