DC Field | Value | Language |
---|---|---|
dc.contributor.author | Samanta, Irene | - |
dc.contributor.author | Papageorgiou, Konstantinos | - |
dc.date.accessioned | 2024-04-18T14:03:04Z | - |
dc.date.available | 2024-04-18T14:03:04Z | - |
dc.date.issued | 2020 | - |
dc.identifier | google_scholar-qJIrQTgAAAAJ:JV2RwH3_ST0C | - |
dc.identifier.issn | 2054-7404 | - |
dc.identifier.other | qJIrQTgAAAAJ:JV2RwH3_ST0C | - |
dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/2139 | - |
dc.description | Purpose: In this new technological era there have been new innovative methods which made their appearance and enabled marketers to have a more direct and intimate contact with customers using techniques beyond personal selling, advertising and sales promotion. This study has tried to explain the behaviour of internet community members in a variety of aspects imprinting behavioural levels on buying behaviour, socialization and trust mentality. Design/methodology/approach: A quantitative electronic survey was conducted in the internet communities of Greece. Findings: The research findings have shown that Greek forum members take pleasure in using forums to participate on discussions regarding computers and technological products, cars and entertainment. They do have the tendency to read more negative comments about products or services and also share unpleasant experiences they had with products. They act in a social environment of the virtual community as if they were in an actual society by maintaining their own norms and code of ethics. Research limitations/implications–This research while conducted had as a target to attract as many responders as possible and simultaneously from different locations of Greece, in order to achieve a more unified and representative sample, since this research was conducted through the internet, was not possible to track down specific characteristics of each participant so as to acquire a unified sample. Also, the duration this research took place was rather limited and the response level was also confined providing a moderate number of answers. Originality/value: The present study contributes to the literature on researching and explaining how internet communities work and how their members be have from a consumer approach. | en_US |
dc.language.iso | en | en_US |
dc.relation.ispartof | Archives of Business Review | en_US |
dc.source | Archives of Business Review–Vol 8 (7), 2020 | - |
dc.subject | Internet communities | en_US |
dc.subject | Electronic word of mouth | en_US |
dc.subject | Consumer behavior | en_US |
dc.title | The Impact Of Internet Communities Through The Electronic Word Of Mouth | en_US |
dc.type | Article | en_US |
dc.relation.dept | Department of Business Administration | en_US |
dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
dc.relation.volume | 8 | en_US |
dc.relation.issue | 7 | en_US |
dc.identifier.spage | 455 | en_US |
dc.identifier.epage | 466 | en_US |
dc.link | https://www.researchgate.net/profile/Konstantinos-Papageorgiou-7/publication/343539079_The_impact_of_internet_communities_through_the_electronic_word_of_mouth/links/61d56fb1d4500608168d7787/The-impact-of-internet-communities-through-the-electronic-word-of-mouth.pdf | en_US |
dc.collaboration | University of West Attica (UNIWA) | en_US |
dc.subject.field | Social Sciences | en_US |
dc.journals | Open Access | en_US |
dc.publication | Peer Reviewed | en_US |
dc.country | Greece | en_US |
local.metadatastatus | verified | en_US |
item.fulltext | No Fulltext | - |
item.grantfulltext | none | - |
item.openairetype | Article | - |
item.languageiso639-1 | en | - |
item.cerifentitytype | Publications | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
crisitem.author.dept | Department of Business Administration | - |
crisitem.author.dept | Department of Business Administration | - |
crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
crisitem.author.orcid | 0000-0002-9933-9092 | - |
crisitem.author.orcid | 0000-0002-8913-4958 | - |
crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
Appears in Collections: | Articles / Άρθρα |
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