DC FieldValueLanguage
dc.contributor.authorSamanta, Irene-
dc.date.accessioned2024-04-18T14:09:26Z-
dc.date.available2024-04-18T14:09:26Z-
dc.date.issued2019-12-
dc.identifiergoogle_scholar-qJIrQTgAAAAJ:MXK_kJrjxJIC-
dc.identifier.issn2640-4230-
dc.identifier.otherqJIrQTgAAAAJ:MXK_kJrjxJIC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2140-
dc.description.abstractThe aim of this research is to investigate Customer Relation Marketing characteristics in Business to Business Relations that are developed between suppliers and clients taking into account parameters of Information Technology that have been created to enhance CRM in recent years. The continuous development of Information technologies and its interaction with marketing are a resource to create value for the customer. The research was conducted in 73 Greek companies using cross-tab analysis to investigate the possible relation of IT use and CRM adoption in B2B firms. CRM software in companies activities have a significant importance to improve the competitive advantage by understanding better customer needs. Fifty percent of worldwide projects on CRM systems are failing because marketing managers and CEO have the belief that CRM will solve all their company problems. CRM is not only used as a marketing and business tool but a complex combination tool that is applied in various business areas. CRM system aims to the creation of mutual satisfactory long term relationships between buyers and purchasers. The findings reveal that firms apply traditionally CRM processes such as sales and customer service even if they are aware of using Information Technologies in order to interact with clients.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Systems Engineeringen_US
dc.sourceJournal of Marketing and Operations Management Research 2 (4), 175, 2012-
dc.subjectCustomer relationship marketingen_US
dc.subjectInformation technologyen_US
dc.subjectBusiness to businessen_US
dc.titleExamining CRM and ECRM Adoption by Greek Firmsen_US
dc.typeArticleen_US
dc.identifier.doi10.11648/j.ijse.20190302.11en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume3en_US
dc.relation.issue2en_US
dc.identifier.spage17en_US
dc.identifier.epage24en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldEngineering and Technologyen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-9933-9092-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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