Authors: | Papakyriakopoulos, Dimitrios Bardaki, Cleopatra Griva, Anastasia Pramatari, Katerina |
Issue Date: | 15-Jun-2018 |
Journal: | Expert Systems with Applications |
Volume: | 100 |
Keywords: | Clustering, Customer visit segmentation, Data mining, Retail business analytics, Shopper behavior |
Abstract: | Basket analytics is a powerful tool in the retail context for acquiring knowledge about consumer shopping habits and preferences. In this paper, we propose a business analytics approach that mines customer visit segments from basket sales data. We characterize a customer visit by the purchased product categories in the basket and identify the shopping intention or mission behind the visit e.g. a ‘... |
ISSN: | 0957-4174 |
DOI: | 10.1016/j.eswa.2018.01.029 |
URI: | https://uniwacris.uniwa.gr/handle/3000/2156 |
Type: | Article |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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