Retail business analytics: customer visit segmentation using market basket data
Authors: Papakyriakopoulos, Dimitrios 
Bardaki, Cleopatra 
Griva, Anastasia 
Pramatari, Katerina 
Issue Date: 15-Jun-2018
Journal: Expert Systems with Applications 
Volume: 100
Keywords: Clustering, Customer visit segmentation, Data mining, Retail business analytics, Shopper behavior
Abstract: 
Basket analytics is a powerful tool in the retail context for acquiring knowledge about consumer shopping habits and preferences. In this paper, we propose a business analytics approach that mines customer visit segments from basket sales data. We characterize a customer visit by the purchased product categories in the basket and identify the shopping intention or mission behind the visit e.g. a ‘...
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2018.01.029
URI: https://uniwacris.uniwa.gr/handle/3000/2156
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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