DC FieldValueLanguage
dc.contributor.authorGiovanis, Apostolos-
dc.date.accessioned2024-05-23T17:51:51Z-
dc.date.available2024-05-23T17:51:51Z-
dc.date.issued2015-
dc.identifiergoogle_scholar-In1YXmwAAAAJ:4TOpqqG69KYC-
dc.identifier.issn2241-8407-
dc.identifier.otherIn1YXmwAAAAJ:4TOpqqG69KYC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2452-
dc.description.abstractThe purposes of this paper is first to empirically measure the direct effects of relationship quality (RQ) components on customer loyalty, and second to examine the moderating effects of continuance commitment on these relationships in the context of high-tech consumer services. This paper extends the relationship commitment paradigm by testing a contingency model to assess the impact of satisfaction, trust, and affective commitment on customer loyalty, under different levels of continuance commitment. Data was collected from a survey of 460 customers of mobile telecommunication service providers and analyzed using partial least squares methodology. Findings clearly indicate that the impact of all RQ components on customer loyalty is statistically significant but also varies according to the level of continuance commitment. Relevant theoretical and managerial implications are presented at the end of the paper.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal on Strategic Innovative Marketingen_US
dc.sourceInternational Journal of Strategic Innovative Marketing 2 (2), 1-15, 2015-
dc.subjectSatisfactionen_US
dc.subjectTrusten_US
dc.subjectCommitmenten_US
dc.subjectLoyaltyen_US
dc.subjectRelationship marketingen_US
dc.subjectHigh-tech servicesen_US
dc.titleRelationship quality and consumer loyalty in high-tech services: The dual role of continuance commitmenten_US
dc.typeArticleen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume2en_US
dc.relation.issue2en_US
dc.identifier.spage1en_US
dc.identifier.epage15en_US
dc.linkhttps://www.semanticscholar.org/paper/Relationship-quality-and-consumer-loyalty-in-%3A-The-Giovanis/6e4cb7fd9c456fc9f8feafb6061b261a67bc115fen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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