DC FieldValueLanguage
dc.contributor.authorGiovanis, Apostolos-
dc.contributor.authorAthanasopoulou, Pinelopi-
dc.date.accessioned2024-05-24T10:53:47Z-
dc.date.available2024-05-24T10:53:47Z-
dc.date.issued2018-01-01-
dc.identifierscopus-85015050225-
dc.identifier.issn0969-6989-
dc.identifier.other85015050225-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2456-
dc.description.abstractThe successful diffusion of broadband services has substantially contributed to economic growth in the last decade. Broadband markets are now in the maturity phase and therefore, competition for customers is intense. However, while companies invest heavily on customer acquisition, there are few efforts for customer retention through the development of profitable long-term brand relationships. This study aims to develop and test a model to investigate the effect of three brand relationship dimensions, namely brand trust; brand satisfaction (cognitive dimensions), and brand commitment (emotional/affective dimension) on brand loyalty (repurchase intentions; positive recommendations, and price tolerance) in the broadband services market. Results indicate that the cognitive aspects of brand relationships are the major drivers of behavioral intentions followed by the affective one. On the other hand, the affective aspect of brand relationships has a stronger effect on price tolerance, while trust has no direct effect. Managerial implications and suggestions for further research are discussed.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Retailing and Consumer Servicesen_US
dc.subjectBrand loyaltyen_US
dc.subjectBrand performanceen_US
dc.subjectBroadband internet servicesen_US
dc.subjectCommitmenten_US
dc.subjectConsumer-brand relationshipsen_US
dc.subjectSatisfactionen_US
dc.subjectTrusten_US
dc.titleConsumer-brand relationships and brand loyalty in technology-mediated servicesen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.jretconser.2017.03.003en_US
dc.identifier.scopus2-s2.0-85015050225-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume40en_US
dc.identifier.spage287en_US
dc.identifier.epage294en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldEngineering and Technologyen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Articles / Άρθρα
CORE Recommender
Show simple item record

SCOPUSTM   
Citations

89
checked on Nov 3, 2024

Page view(s)

17
checked on Nov 5, 2024

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.