DC FieldValueLanguage
dc.contributor.authorGiovanis, Apostolos-
dc.contributor.authorTsoukatos, Evangelos-
dc.contributor.authorAthanasopoulou, Pinelopi-
dc.date.accessioned2024-05-24T12:14:16Z-
dc.date.available2024-05-24T12:14:16Z-
dc.date.issued2015-11-09-
dc.identifierscopus-84945943005-
dc.identifier.issn2055-6225-
dc.identifier.other84945943005-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2461-
dc.description.abstractPurpose – The purpose of this paper is to extend the well-established nomological network of service quality-relationship quality-customer loyalty by introducing service fairness – a distinct service evaluation concept. Specifically, the study aims to investigate the impact of service fairness on relationship quality as a complementary to service quality driver, and the direct and indirect effect of service fairness on customer loyalty in the presence of service quality and relationship quality in a no failure/recovery effort service context. Design/methodology/approach – A telephone survey of a random sample of 408 customers of auto repair and maintenance services was implemented using a structured questionnaire with established scales. Data were analyzed with partial least squares path methodology, a structural equation modeling methodology. Findings – Interactional fairness is the most important formative determinant of customers’ overall fairness perception, followed by procedural and distributive fairness. Relationship quality measured as a higher order construct, made of satisfaction; trust; affective and calculative commitment, is the main determinant of customer loyalty. Also, it partially mediates, along with service quality, the relationship between service fairness and customer loyalty and fully mediates the effect of service quality on customer loyalty. Finally, service fairness has the highest overall effect on customer loyalty. Research limitations/implications – The sample is industry-specific and this may affect generalizability of findings. Also, the cross-sectional design adopted does not reflect temporal changes. Practical implications – Interactional fairness is of utmost importance to customers of the investigated industry. So, customers should be fairly treated at every point of contact. Also, service quality is heavily affected by service fairness. Thus, fair service leads to high-perceived service quality. Third, service quality affects customer loyalty only through relationship quality. Only when service quality is coupled by long-term quality relationships, signs of customer loyalty appear. Finally, service fairness influences customer loyalty mainly through service and relationship quality and has the highest overall effect on customer loyalty. So, fairly treating customers is crucial for developing long-term relationships that lead to customer loyalty. Originality/value – The role of service fairness in the service quality-relationship quality-customer loyalty chain is investigated and using a higher order construct for relationship quality.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Service Theory and Practiceen_US
dc.subjectCustomer loyaltyen_US
dc.subjectRelationship marketingen_US
dc.subjectRelationship qualityen_US
dc.subjectService fairnessen_US
dc.subjectService qualityen_US
dc.titleThe role of service fairness in the service quality – relationship quality – customer loyalty chain: An empirical studyen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/JSTP-11-2013-0263en_US
dc.identifier.scopus2-s2.0-84945943005-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume25en_US
dc.relation.issue6en_US
dc.identifier.spage744en_US
dc.identifier.epage776en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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