DC FieldValueLanguage
dc.contributor.authorGiovanis, Apostolos-
dc.contributor.authorAthanasopoulou, Pinelopi-
dc.date.accessioned2024-05-24T12:20:39Z-
dc.date.available2024-05-24T12:20:39Z-
dc.date.issued2014-01-01-
dc.identifierscopus-85098287382-
dc.identifier.issn1741-8798-
dc.identifier.issn1741-878X-
dc.identifier.other85098287382-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2463-
dc.description.abstractIn today's highly competitive environment, the survival/prosperity of e-tailers depends on their ability to provide excellent services to their customers establish successful relationships with them and gain their loyalty. This study empirically tests a model of the determinants of customer loyalty in an e-tailing context. More specifically, e-service quality dimensions and their relationship to e-satisfaction and e-trust, and determine the relevant impact of e-satisfaction and e-trust on e-loyalty are investigated. The analysis of data collected from 451 customers of consumer electronics e-tailers in Greece indicated that: 1) e-loyalty is positively affected by e-satisfaction and e-trust; 2) e-service quality dimensions of reliability/efficiency; privacy/security and ease of use/usability are shown to be antecedents of both e-satisfaction and e-trust; 3) e-satisfaction mediates the relationship between the other three e-service quality dimensions, namely information quality/benefits, responsiveness, and web design and e-trust. Finally, several managerial implications are discussed and further research directions are provided.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Technology Marketingen_US
dc.subjectE-loyaltyen_US
dc.subjectE-satisfactionen_US
dc.subjectE-service qualityen_US
dc.subjectE-tailing servicesen_US
dc.subjectE-trusten_US
dc.subjectOnline marketingen_US
dc.titleGaining customer loyalty in the e-tailing marketplace: The role of e-service quality, e-satisfaction and e-trusten_US
dc.typeArticleen_US
dc.identifier.doi10.1504/IJTMKT.2014.063857en_US
dc.identifier.scopus2-s2.0-85098287382-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume9en_US
dc.relation.issue3en_US
dc.identifier.spage305en_US
dc.identifier.epage319en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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